Financial Advisor for Business Owners, Tech Professionals, and Creatives

Your investments, taxes, and estate plan are strategically optimized to work harder for you, together forming a comprehensive financial plan that is designed to meet your unique financial needs and goals.

WHAT IS WEALTH HABITS?

Wealth Habits is a fee-only, fiduciary financial planning and investment management firm founded by Gabriel Kaplan, CFP® and CPA.

Our mission is to offer tailored strategies that align with your unique goals and values.

Whether you’re managing stock options, planning for retirement, or navigating cross-border finances, we’re here to simplify the process and guide you every step of the way.

WHO WE SERVE

Tech Professionals

From startup founders to employees managing stock options, we help you maximize opportunities while building financial security.

Self-Employed Professionals

Optimize your cash flow, reduce your taxes, and craft a plan that works as hard as you do.

Latam Immigrant Families

Navigate the transition of assets to the U.S. with confidence, protecting what matters most to your family.

Entrepreneurs & Business Owners

Streamline your finances, plan for growth, and connect your business success to your personal wealth goals.

Medical & Legal Professionals

Simplify your finances and focus on what matters most—your career, family, and future goals.

WHAT WE SOLVE

Your financial needs are unique, and we offer a range of services to meet them, including:

OUR CLIENTS’ PROFESSIONAL BACKGROUNDS

We've assisted tech company employees with equity and benefits management, provided comprehensive financial planning services to hospital staff, and offered strategic financial guidance to small business owners.

OUR SERVICES

OUR APPROACH

We know that financial success means different things to different people. That’s why our process focuses on three key areas:

  1. Simplicity

    Clear, straightforward advice and strategies without unnecessary jargon.

  2. Action

    Proactive and practical strategies that move your financial plan forward.

  3. Oversight

    Ongoing and informed support to keep your plan on track as life evolves.

WORKING WITH US

Getting started is simple. Here’s a quick glimpse at what working with us looks like:

LET’S BUILD YOUR WEALTH HABITS

Your financial future starts here. Schedule a call today and let’s begin the journey to achieving your goals.