Google Adwords remains as the premier paid traffic source in the internet today, and any business can setup and run ads on the Adwords network within hours. Writing effective ad words ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

A whole science has emerged around writing effective adwords ads and knowing what to right in each line is just a part of it. If you’re just starting a new Google Adwords campaign, here are some essential tips for writing that first ad:

1. Use the keyword in the headline. Perry Marshall and Bryan Todd, authors of “The Ultimate Guide to Google AdWords” state that internet users are more likely to click on an ad if the ad’s title or headline contains the keyword or keyphrase they were searching on. Use this to your advantage and capture people’s attention instantly.

2. Second line must describe a benefit. People are more likely to respond and click an ad if the ad clearly states a benefit near the title. Make sure you are listing your benefit on the second line, not your offer or a feature. Think in terms of ‘giving them what they want’ first before stating your product’s attributes.

3. State a feature or offer on the third line.  When you’ve clearly stated the benefit, then it’s time to introduce your special offer or a feature that supports the benefit. Remember to keep your feature or offer brief and simple so as not to overpower your benefit.

4. Place your landing page URL in the last line. Many companies make the mistake of inserting only their website URL on the last line, but you have the freedom to enter in any destination you want in this area. You can create a specific landing page for each ad to match the page’s content with that of your ad’s. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.

5. Run a similar ad to improve your campaign. You can run two similar but differently worded ads to improve your campaign. Make small changes in your ads and see which version will perform better.

Don’t be afraid to start your very first Google Adwords campaign.You’ll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Use these tips and strategies to start running high-impact ads that drive traffic to your website, enhance your brand and help you generate the sales you want