One way link building has turned into a strategy of conquering new market niches by means of content material. Web developers write or buy informative articles related to their domain of activity, they include some backlinks in the content of the material and then submit the articles to special directories where web users can access them. Low budget advertising corresponds to the main achievement of this system, as you can attract more relevant web visitors with hardly any investment. Yet, it all starts with article marketing research.

The very purpose of research is to find out what customers look for. If you are to apply such information to effective link building, you will in fact identify those topics that readers will show most interest into. The outcome of article marketing research thus becomes the creation of that ‘catchy’ background that makes a web visitor click on a link and change the web page. Several elements ought to be analyzed for a good coordination; thus, the core of research strategies can be defined as the identification of the prospects’ preferences, attitudes and behaviors.

There are various methods to conduct article marketing research but the course of action depends on the kind of business model you follow. Do you need article market research for B2B (business-to-business) relationships or for B2C (business-to-customer)? The marketing research can then be conducted according to the specific principles of each of the above models. Normally, you won’t make management decisions solely on intuition and feeling, but also on the information gathered in the form of marketing research.

You can start writing your articles on the basis of the results obtained from article marketing research. Keywords are extremely important at this level because they give the topic of the articles! Determine the keywords that best define your product, service or domain and then create the informative content around them. On all situations you need to keep the information reader friendly.

Lots of web marketers use too high keyword density in their articles, doing more harm than good for their business. Yet, such one way link building strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. Informative content with an average keyword density between 1% and 3% works fine with search engines and readers, and proves successful no matter the nature of the business you advertise.