If you've been in a upscale club lately then you have surely been offered or at least seen the “link”. Let me explain. A nightclub offers this relative new service to the clientele that has been dubbed bottle service or champagne service. If you buy a bottle of champagne from the club at a premium price you also receive a varying accompaniment of mixers, VIP host or bartender, behind the velvet rope seating, and often any cover charge is waived. This is a fun way to make your guests feel like VIPs and generate sales in the nightclub. Generating interest among guests also perpetuates sales.
This type of service has become a staple in posh nightclubs in Las Vegas, New York City, Miami, Vancouver, and around the world. But how do you make your “link” stand out? Make it a party! When someone orders your VIP service, change the music, blast confetti and smoke, and start a parade from across the nightclub to get the most exposure with servers carrying the bottles, sparklers attached, dancing and partying like it's Mardi Gras. Done with the right amount of enthusiasm you make your guests feel like King and Queen of the day.
Revenue is the best reason for club owners to provide “link”. Typical markup from wholesale to retail is abut 200%. Add in bottle service and owners are reporting up to ten times increase. For example, a $50 wholesale bottle of champagne has an instant markup of about 200% just for selling it retail in your club. Add bottle service and now your $50 bottle of champagne is worth up to $1500.00 with only a few minutes of time vested by your staff. These figures are real, not inflated estimation. Further increasing the return on investment, each time champagne is sold in this way it creates a 10-40 minute sales rush on new bottle services sold.
Services vary between clubs but those who are using the parade method are finding increased sales for nearly an hour following the first bottle service sale of the evening. With that kind of retun on investment and relative low cost its worth it give one or two of these away in a night just to show the guest what its all about, make them want it, too!Your bottom line will the motivator required to become imaginative with your bottle service which will make it dynamic and keep it profitable.
